Why should you have your own website?

Shops on venues like Etsy and Artfire are great, but also having a your own website benefits your business greatly. Here's why:

Your site is on your own domain name (yourname.com, .net, .org, etc.)
You have complete freedom and control of the content of your site.
You aren’t dependent on any selling venue and if you leave that venue, your customers know where to find you.
You control the changes to your site and the timing of the changes.
No listing fees, no final value fees, no minimum or maximums. List and sell as often as you want with no additional fees.
All your sites—information, shop, blog, picture gallery, forums—can all be found in one place under your domain.
Your customers will always be able to find you at the same address. Even if you change hosting, you get to keep your domain name.